Analysis of competitors
The competitor analysis serves the purpose of systematically
reviewing promotional websites related to web and mobile apps.
It aims to identify and evaluate their strengths, weaknesses,
as well as opportunities and threats in the marketplace.
Special focus is placed on how apps showcase their
functionality, unique selling proposition, and overall
positioning in the market.
Through competitor analysis, we pinpointed opportunities to
distinguish ourselves and effectively showcase our
distinctiveness and capabilities to potential customers.
What we’ve done
During our research, we deliberately chose the most
exceptional promotional websites, not limiting ourselves to
those of similar apps. Our decision was influenced by the
distinctive functionality of our app, as we aimed to
comprehend how competitors showcase their products, highlight
their benefits and functionalities, and position themselves
within the market.
By adopting this approach, we were able to pinpoint several
crucial factors:
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Firstly, we observed that only a few competitors considered
user preferences when it came to reading lengthy texts to
comprehend how their app functions. Recognizing this, we
determined that employing interactive elements and
animations would be the optimal approach to swiftly and
clearly convey information about our app’s
capabilities.
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Secondly, understanding how competitors conveyed their
product information and benefits allowed us to fine-tune our
communication strategies. We tailored our messaging to
clearly and persuasively communicate the value of our
platform to potential users.
Overall, the analysis of competitors played a pivotal role in
guiding our platform’s development and growth. It
empowered us to refine our strategies, improve user
experience, and leverage our unique strengths to establish a
strong presence in the competitive world of NFT collection
generators.